Case study coke and pepsi in india

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Rank these in terms of their order of priorities for Coca-Cola and PepsiCo. Q 3 Are these companies ignoring their responsibilities in India? Or is something else at work? Q 4 why does it seem that Coke has become a larger and

Coke vs. Pepsi: An Economic Analysis

Pepsico India Case Study - Words | Bartleby

Please join StudyMode to read the full document. Case Study Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India. These companies should have done their research and found that water is extremely sacred to them and these problems never would have risen.

Pepsi India Case Study

A stall selling only Coca-Cola Co. Coca-Cola Co. A man identified only as Habib, sells bottles of Coca-Cola Co. He kept his part of the bargain and lines of Coke and Diet Coke cans glisten behind the glass screens of the fridge.
Through effective leadership, an environment was rated which enabled success and profitability as well as creative strategies and campaigns. Both Coke and Pepsi developed and deployed aggressive marketing campaigns which began generations ago by fighting trademark infringements and continued with cleaver and aggressive sales techniques. By branching into other flavors and types of drinks via mergers and acquisitions, both Coke and Pepsi generated additional revenue from more than Just their core beverage. The fierce competition the two Cola Giants created ensured profitability and world recognition of the American developed carbonated soda. Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different?

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