Case study on flipkart business model

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Sachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20, likes. A third-party seller listed a pair of women's sandals on Flipkart's website at Indian rupees and offered it on promotion at However, upon close examination of the product's display photo, consumers noticed a price tag printed on the strap. Consistent with stated goals of transparency and building trusted relationships with customers, the Bansals immediately drafted an apology and terminated the seller's agreement with Flipkart. Flipkart Bansal can use two approaches - building on present strengths, or analyze the trend and build processes to two pronged market penetration approach. Flipkart Bansal should just get out of these business areas and focus on strength and threats box , or on weakness and opportunities box.

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Udaan is a B2B trade marketplace that is specially designed to empower, retailers, wholesalers, traders, and manufacturers using technology as a source. Udaan is run by Hiveloop Technology Pvt. Ltd and is a special initiative for small and medium businesses in India. Udaan was founded in the year by the former employees of the Ex-Flipkart. Udaan is trying to build a full-stack platform for small and mid-sized enterprises which will be the combination of a marketplace, logistics, and lending. Going by the reports, there are 50 Million SME Small and medium enterprises in India and the total number of transactions that take place across these segments has crossed billion.

UDAAN Business Model – Detailed Case Study (How it Started)

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Harvard Case Studies. In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study.

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