Seedlip case study

About essay
You probably already know who they are — the alcohol-free spirit producer taking the no and low world by storm. Now read the fascinating story of how Seedlip was born. Nature inspires and informs everything we do at Seedlip. Starting with our name, Seedlip, which derives from 17 th century farming baskets called seedlips, once used to hand-sow seed. We also feature British wildlife on our labels. The appreciation for nature stems from Ben.
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Success Case Study: Seedlip Alcohol-Free Spirit

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Lockdown season 2 - How businesses reactivate customer sales - Tiger Systems

Using our knowledge of the industry and experience working with entrepreneurs, we periodically create tools, case studies and short films discussing what we see as emerging trends within the world of drinks. Have a look. The minute digital session, moderated by whisky expert and journalist Becky Paskin, features a diverse, compelling roster of perspectives from whisky founders, brand experts and marketters. The non-alcoholic drinks industry has exploded over the last few years and even the global coronavirus pandemic has failed to halt its rise. The minute session, moderated by whisky expert and journalist Becky Paskin, features a diverse, compelling roster of perspectives from whisky founders, brand marketers, and wholesalers. Some of the most exciting areas of whisky innovation are coming from New World distilleries.
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Digital Capability Development and Training

For launch, Founder Ben Branson needed an online destination to boot — a beautiful bespoke website boasting both B2C and B2B commerce, fulfilment integration and more. Our approach — Digital Distillation. A scalable brand destination distilled into a single page website, powered by Shopify.
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Optimising digital capabilities has become critical to the success of any commercial organisation. Changes in consumer behaviour with Covid have made it even more important. Essential Digital KAM skills provides account managers with the essential skills required to engage in productive digital conversations with key customers or retailers. This programme is geared to providing KAMs with a clear understanding of what eCommerce and digital commerce is, its language, and to develop their skills in planning to influence brand performance at the digital point of purchase.
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