Master decker expansion opportunities case study

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Managers at Deck Decker need to examine three inter-related environments in order to come up with an effective strategy. In May , the owner and operator of Master Decker, a deck restoration business, had an opportunity to expand his business by adding to the company's current service offerings. His three expansion alternatives were offering deck building, marketing an exclusive line of stains, and manufacturing deck cleaning chemicals. He planned to analyze the costs and benefits of each alternative. He wanted to continue growing the business but wondered which of these options, or combination of options, would provide the best return on investment for his company.
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Master Decker Case Study

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Managing in the Global Digital Economy Course | Wharton Online

How it impacts financial decisions regarding project management? It also touches upon business topics such as - Value proposition, Change management, Financial analysis. In May , the owner and operator of Master Decker, a deck restoration business, had an opportunity to expand his business by adding to the company's current service offerings. His three expansion alternatives were offering deck building, marketing an exclusive line of stains, and manufacturing deck cleaning chemicals. He planned to analyze the costs and benefits of each alternative. He wanted to continue growing the business but wondered which of these options, or combination of options, would provide the best return on investment for his company.
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Master Decker: Expansion Opportunities PESTEL / PEST / STEP Analysis & Solution / MBA Resources

Teaching note available to accredited faculty at business schools. Overview: On January 22, , Kmart became the largest retail chain in the history of the United States to file for bankruptcy. Less than 18 months later, the company emerged from Chapter 11 protection and its stocked soared. The sequence of events prompted observers to wonder why the chain entered Chapter 11 in the first place and how the bankruptcy process had allowed the company to right itself. Kmart grew out of the Kresge dime store empire.
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The owner and chocolatier of a small, chocolate manufacturing and retailing company in London, Ontario, was considering an expansion opportunity within Southwestern Ontario. The company's current production facility was sufficient for handling immediate demand; however, there was limited space for expansion in the same building, and the building's administration had plans to prohibit manufacturing activities within the next five to 10 years. The owner wondered whether the time was right to purchase a new storefront and production facility in a small nearby city. Alternatively, should he continue operations in the present location while looking for other opportunities to expand? He planned to create projected financial statements and conduct internal and external analyses to inform his decision-making process.
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